Born from doing it anyway

Igrew up in Chandigarh, graduated here, and decided early on that I wasn't going to wait for someone to hand me an opportunity. I was going to build one.

I started as a sales executive. Made cold calls. Ran ads for other people's businesses. Learned every part of the funnel the hard way — not in a classroom, but in the field. Before your20s, I built The Hrikr Store, a gifting apparel brand. I still don't know exactly how well it did. But I know without any doubt how much it taught me: that the confidence you carry when you're selling something genuinely good is unlike anything else.

That feeling — that quiet, unshakeable confidence — is what your20s is built on. Not hype. Not a manufactured identity. Just the real thing, made properly, for people who know the difference.

"The first sale matters. But the product has to be worth selling. That's the only shortcut I know."

your20s runs on a small, intentional team — me, and a rotating group of freelancers who are mostly recent graduates stepping into the industry for the first time. Whether they come from IT, marketing, or sales, this is real-world experience I didn't have access to during my own college years. I wanted to change that. So everything here — the website, the social, the brand — is built and run by people who are figuring it out in real time, just like I did.

This brand isn't for everyone. It's for the ones who started before they were ready. Who are still in Chandigarh — or anywhere — building something quietly, without asking for permission.